The Friends of RecoveryColor study / September 2026

Option one. Our official identity.

Salty Dog + Georgian Bay has been selected for the official logo. The other three options are retained below as an archive of the color study.

Official brand guide and vendor package

Use the final package for all new materials. Includes PDF, SVG, PNG and JPEG files in multiple sizes.

View final branding and download the package →
Monogram in the first color; all lettering in the second · Click any HEX code to copy
Preview on

01 Option 1 · Selected

Salty Dog + Georgian Bay
FR logo

Salty Dog

Sherwin-Williams · SW 9177

HEX
RGB
35, 64, 88
Pantone ≈
302 C
Words

Georgian Bay

Sherwin-Williams · SW 6509

HEX
RGB
34, 101, 127
Pantone ≈
2392 C
A deeper blue mark with lighter, more teal lettering.
SVGPNGJPEGAll sizes

02 Option 2

Dignity Blue + Dress Blues
FR logo

Dignity Blue

Sherwin-Williams · SW 6804

HEX
RGB
9, 76, 115
Pantone ≈
7693 C
Words

Dress Blues

Sherwin-Williams · SW 9176

HEX
RGB
43, 67, 96
Pantone ≈
4154 C
A more saturated blue mark with darker navy lettering.
SVGPNGJPEGAll sizes

03 Option 3

Connor’s Lakefront + Marea Baja
FR logo

Connor’s Lakefront

Sherwin-Williams · SW 9060

HEX
RGB
23, 90, 108
Pantone ≈
2215 C*
Words

Marea Baja

Sherwin-Williams · SW 9185

HEX
RGB
46, 84, 100
Pantone ≈
2215 C*
Two closely related teals. *Separate print swatches need review.
SVGPNGJPEGAll sizes

04 Option 4

Regatta + Endless Sea
FR logo

Regatta

Sherwin-Williams · SW 6517

HEX
RGB
33, 87, 114
Pantone ≈
634 C
Words

Endless Sea

Sherwin-Williams · SW 9150

HEX
RGB
50, 88, 110
Pantone ≈
2377 C
A subtle pairing of blue and softer, grayer blue lettering.
SVGPNGJPEGAll sizes
Download archived four-option studySource gray-blue and all four pairings. SVG, transparent PNG and white-background JPEG; five image sizes from 320 to 5120 pixels wide.

Web values are ready to use. Print colors need a swatch check.

Previews use Sherwin-Williams’ published RGB / HEX values. Pantone references are approximate digital comparisons, not certified paint equivalents. “C” refers to coated paper. Compare the physical paint cards with a Pantone guide before approving print; uncoated paper needs a separate check. Screens and desktop printouts are not color proofs.

A closer look at option 03

Both colors lead to Pantone 2215 C in the digital comparison. Printing both elements in that ink would remove their color difference. Keep the distinct HEX values for digital work and have the printer review separate swatches if this pairing is selected.

Color sources & matching notes

Option 01
SW Salty Dog · SW Georgian Bay
Pantone candidates: Salty Dog comparison · Georgian Bay comparison

Option 02
SW Dignity Blue · SW Dress Blues
Pantone candidates: Dignity Blue comparison · Dress Blues comparison

Option 03
SW Connor’s Lakefront · SW Marea Baja
Pantone candidates: Connor’s Lakefront comparison · Marea Baja comparison

Option 04
SW Regatta · SW Endless Sea
Pantone candidates: Regatta comparison · Endless Sea comparison

Pantone candidates use Colorxs’ published digital comparisons, excluding metallic inks. Pantone paper and color guidance.