Community. Support. Hope.

Our official identity pairs Salty Dog and Georgian Bay with the approved vector logo. Use these files for all new materials.

Ready for your next project.

The complete package includes the brand guide, primary logo and FR monogram in full color, navy, black and white. Vector files and five image sizes are included.

Download brand package ↓View brand guide ↗

Primary logo · Quick downloads

SVGScalable vector master ↓PDFVector artwork for print ↓PNGTransparent · 1280 px wide ↓JPEGWhite background · 1280 px wide ↓

The selected palette.

Salty Dog

#234058 · RGB 35, 64, 88FR monogram

Georgian Bay

#22657F · RGB 34, 101, 127THE, name and tagline

For print, use the vector artwork and ask your vendor for a physical proof on the final stock. The included CMYK files are conversion starting points. No Pantone spot ink has been assigned.

Keep the proportions and clear space shown in the guide. White artwork belongs on a dark background; PNG and SVG preserve transparency.

Looking for the earlier study? View the archived four options.